Smart Funnels
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The Sales Letter Funnel
This funnel uses a long form sales letter to sell the product or service up front. 

It gets its name because of the script we use for our sales letters in the DotComSecrets book called “Star, Story, Solution.” 

The sales letter sells your front end product, and then you have upsells and downsells immediately after the main offer to increase the average cart value.
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