The Survey Funnel
A survey funnel has two main purposes. The first is to help your visitors engage with you more because they are required to answer questions and make micro commitments. The second is it allows you to figure out who your visitors are, and then you can show them a different sales message based on who they are.
So in the survey I may ask questions like, “Are you a man, or woman.” If they choose man, I would then direct them to a version of my funnel that is setup to sell to a man, but if they tell me that they are a woman, I may have a different sales video or webinar to show them.
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