Stage 3: Prospects
The next stage is about converting those leads into prospects and asking them to make a decision. Getting prospects to make a decision isn't easy. The best way to get them there? Beyond the mystic arts of story telling, copywriting and building the habit of link-clicking, you need to have lots and lots of testimonials and reviews, the more the better. This is one of the most powerful ways that you can get people to take action.
If you are using paid ads you should also use Facebook and Google re-targeting to keep that awareness and interest high. For example, if you've ever noticed after leaving a website, that you begin to see their ad everywhere, there's a reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get your prospect to act.
For example, you could show them re-targeting ads that have video testimonials or reviews by other customers. If you have media publications that have written about you, you could take that opportunity to highlight those. When they see this in your sales funnel and you follow them around with re-targeting, it's simply an added element of exposure.
But however you get your prospect to decide, flipping that switch isn't simple. You need to present them with a great opportunity and use Robert Cialdini's 6 principles, outlined in his book, Influence: The Psychology of Persuasion
, in one way or another to move them through this stage: